Three Ways for Musicians to Optimize Their Social Media Presence

1. Get clear on WHO you are marketing is for.

Shift the focus from you to your audience.

The biggest complaint I hear from clients is “I don’t want to be cocky-I have a hard time putting myself out there.”

Your marketing is for THEM, not for you.

2. Don’t market to your competitors, family or friends.

So many musicians use their social media to market to other musicians, by sharing career wins and updates about concerts, radio events, festival appearances, etc.

Instead, how can you market to your current audience and your future audience members? What do they want to learn, discover and experience from YOU?

3. Earn the right to sell.

What value are you providing? What tools, information, education are you offering your audience?

As Gary Vaynerchuck states in his book ‘Jab, Jab, Jab, Right Hook’:

Provide, provide, provide, ASK.

This means that you build trust, provide value, build relationship and THEN make a sale or ask for a donation.

One thing that kills business is having radio silence with your raving fans and then only reaching out when you want something from them.

Make a sustainable plan of action and be consistent, so people can count on you and what they’ll receive. Whether it’s a weekly blog, a monthly newsletter, 3 daily posts on instagram, a weekly podcast, or a daily group on clubhouse… keep it consistent and earn the right to stay in someone’s inbox.

Feast or famine marketing can confuse or overwhelm your audience.

Ready to grow your business, make impact and earn great money doing it? Book your FREE 30-min Discovery Session here: https://danafonteneau.as.me/DiscoverySession

Dana Fonteneau, LMFT is the founder and creator of The WholeHearted Musician™ and Dana Fonteneau Consulting, LLC.

Dana draws on her diverse background in music, business, finance, and psychology to help her clients attain greater personal and career success. She is part performance coach, management consultant, financial advisor, and therapist.

Over the past two decades, she has developed a strong track record of helping both those with established careers and rising talents clarify their goals and achieve sustainable results. Her clients have included Grammy Award-winners, Avery Fisher career grant recipients, and Fulbright Scholars, along with leaders and board members from major arts organizations.

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